“One little Spark”
AdventHealth & Walt Disney World Resort
INTEGRATED CAMPAIGN // CONCEPTION, ART DIRECTION, DESIGN
AdventHealth & Walt Disney World decided to join forces to make sure every single person, no matter what, are welcome and able to enjoy a day at Disney. In a first-ever partnership of its kind, we created an integrated campaign that started with TV and a remake of a classic Disney song — “One Little Spark.”
We created social and digital videos — each telling a more unique story — as well as social posts bringing awareness and engaging the audience about the benefits of the partnership.
We also created more traditional pieces like print ads, OOH billboards and bus wraps that were all over the city.
ECD: Mindy Adams
Sr. AD: Eduarda Castro (me)
Copywriter: Bella Stuart