Stay Well Ahead - AdventHealth

CONCEPTION & ART DIRECTION; INTEGRATED CAMPAIGN

After over a year and a half of uncertainty and angst, AdventHealth wanted to help people move forward.
The “Stay Well Ahead” campaign was born from that insight, and positions AdventHealth as a healthcare leader who’s staying well ahead on technology, innovation, DNA research and personalized medicine — caring for your body, mind and spirit —
all so you can feel whole for life.

TV + SOCIAL/DIGITAL

We created a beautiful :60 spot that showcases AdventHealth’s expertise, and uses a visual device going from left to right, to demonstrate how we’re moving forward. We used the same scenarios to create :30s and :15s cut-downs that talk specifically about each area of expertise AdventHealth is bringing innovation to.

ECD: Mindy Adams
CD: Eric Burke
Sr. AD: Eduarda Castro (me)
Copywriter: Shane Esteban
Director: Ben Tricklebank
DP: Oren Soffer