Publix Ice Cream
UI DESIGN
Publix is the largest and fastest-growing employee-owned supermarket chain in the United States.
Last year, Publix wanted to promote their ice cream in a way that would engaged the consumer — by letting them vote on a brand new flavor.
MY ROLE
I supported the project by designing the experience from scratch for desktop and mobile, incorporating the brand’s identity colors and existing assets.
WHAT WE DID
We created a web experience that allowed customers to vote for their favorite flavor while exploring existing ones.
THE RESULT
Over the 2-week flight, there were over 29k votes registered from all traffic sources, and over 89k visits to the Ice Cream microsite — a strong engagement taking in consideration how the campaign objectives were set up.