Spring Forward with Shoe carnival

Let’s face it. At the end of winter, we can’t wait to give our boots a break and slide into some fresh new sneakers and sandals.
In this integrated campaign, we wanted to tap into that feeling. We partnered with some amazing content creators, like Zach King,
to bring this idea to life and show people just how fun it is to Spring Forward with Shoe Carnival.

We also created some thumb-stopping social content to engage fans and get them to Spring Forward.

In addition to creating unique social content, we decided to partner up with Instagram photographer and influencer Kevin Lu to create surprising digital videos.
Kevin's magical stop motion videos showed fans how easy and fun it is to Spring Forward.